How 2 Identify Business Opportunities

As safety is our first priority, we will be rescheduling our session to the spring semester due to the snow. Please stay tuned for updates!

The Blank Center’s #How2Tuesday series concludes this semester on Tuesday, December 3 at 5pm in the Blank Center Televideo Room: How 2 Identify Business Opportunities with Blank Center Entrepreneur in Residence Craig Dubitsky!

Eos; Method; Popcorn, Indiana; hello products… what do these brands have in common? Craig Dubitsky! A Blank Center EIR, Craig will be sharing his entrepreneurial journey, from high school entrepreneur to builder of well-renown brands. During this session, you will learn how Craig was able to figure out what customers needed before realizing it themselves and how he created opportunities from these needs.

About Craig Dubitsky
Craig Dubitsky joined Babson as an entrepreneur in residence in 2017. A consumer products serial entrepreneur and founder of hello® products, he is on a mission to make the things we regularly use better and more beautiful, and, in doing so, elevate the everyday. He leads the creative vision at hello, a new kind of oral care, crafted by a small, passionate crew, using naturally friendly™ ingredients. In record time, hello has become the No. 2 natural oral care brand in the United States and has been recognized as one of Inc.’s “25 Companies That Are Changing the World.” Prior to hello, Dubitsky co-founded the Kind Group, conceiving eos, a women’s personal care brand known for its ubiquitous spherical lip balm. He also has served as the CMO of Popcorn, Indiana, and as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products, where he served as a founding board member. Dubitsky was named one of Advertising Age’s “Creativity 50,” Brand Packaging magazine’s “Brand Innovators,” and The Internationalist’s “100 Most Inspirational Marketers in the World.”

What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know for your venture. Every Tuesday at 5pm in the Blank Center!